My guest this week is Michael Duda, and the topic of our conversation is the role that brand plays in business and investing. Michael has worked on and invested in a wide-range of brands including Birchbox, Casper, Harry's, Citibank, DirecTV, Google, TripAdvisor, Under Armour and vineyard vines. His background in advertising made this a unique and interesting conversation. please enjoy.
For more episodes go to InvestorFieldGuide.com/podcast.
Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub.
Follow Patrick on Twitter at @patrick_oshag
Show Notes
1:11 - (First Question) – Mission of Bullish
2:15 – Typical relationship they have with companies
3:01 – Defining brand
4:35 – Ryan Caldbeck Podcast Episode
5:51 – A dive into how brands make people feel
7:54 – Does the emphasis on brand still matter to consumers and if so, where
10:01 – Process of building up a brand
14:53 – What has changed most in the planning of a brand strategy
18:35 – How does his thinking impact his investing strategy
21:48 – Where does he differ from the rest of the market
23:34 – Advice he would give to companies in general
26:18 – How advertising has changed in the current landscape
28:35 – The screening process for picking potential investments
35:16 – How they analyze valuation
37:31 – Unusual traits he likes in founders
40:12 – Categories most ripe for young companies to disrupt
44:03 – Most interesting marketing channel for direct to consumer businesses
46:45 – Marketing piece he is most proud of
49:23 – Companies that embody the best of what has been discussed
52:31 – His love for people in business
53:41 – Kindest thing done for Michael
Learn More
For more episodes go to InvestorFieldGuide.com/podcast.
Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub
Follow Patrick on twitter at @patrick_oshag
