Direct mail marketing is making a comeback as businesses look for ways to stand out in an increasingly crowded digital landscape. Brad Kugler, founder of Direct Mail 2.0 and DM Intel, explains how AI-powered predictive modeling, smarter targeting, and digital tracking are transforming an often-overlooked marketing channel. Learn how businesses can combine direct mail with digital advertising to reach the same customers across multiple channels, measure campaign performance, and improve response rates without wasting their marketing budgets.
00:00 From DVDs to AI-Powered Direct Mail
05:17 Why Direct Mail Is Making a Comeback
10:44 Predict Campaign Results Before You Mail
13:49 Building a $20K Omnichannel Campaign
19:31 How to Test Direct Mail on a Budget
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