brand
Christine Perkett is a seasoned entrepreneur, communications strategist, and co-founder of The Nova Method—a pioneering PR and marketing firm focused on audienc…
Laura Ries is a globally recognized branding strategist, bestselling author, and president of Ries & Ries—the firm she leads alongside her father, legendary pos…
Rhea Allen is the President and CEO of Pepper Shock Media, host of The Marketing Expedition Podcast, and a branding expert who helps businesses build unforgetta…
John Jantsch talks with Ernie Ross — branding strategist, founder of Ross Rethink, and creator of the Intangence Methodology. They explore how trust, storytelli…
AI is changing copywriting—but not in the way most people think. In this episode, John Jantsch talks with Jon Benson about how AI copywriting tools can strength…
Customer advocacy turns buyers into people who support your brand, help improve what you offer, and bring new customers with them. Zac Froud shares how business…
Protecting your business name starts with understanding trademark rights, registration, and the risks of building a brand without proper legal clearance. Tradem…
Audi confirmed plans to spend roughly $4 billion to build its very first U.S. manufacturing plant. The facility will be based in Georgia, with vehicle productio…
Audi decided it wants a $4 billion plant in the United States. Porsche, which shares a corporate parent, a platform or two, and even a factory with its sister b…
Toyota is relaunching the Scion brand as a test bed for some of its more unique ideas, including a new kei truck that it intends to build and sell in the United…
