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It was 2005. Laura Ricciardi and Moira Demos borrowed a camera, rented a car, and set out to cover a murder trial in the small town of Manitowoc, Wisconsin. The…
Ryan Spaccavento, founder of Coffee on Cue, saw an opportunity for an underserved market of coffee drinkers -- business subscriptions and live events. But as co…
As founder and CEO of Beyond Meat, Ethan Brown believes he can turn peas and lentils into protein that tastes — and feels – exactly like beef and chicken. He sa…
In 2001, when most of us had no idea what it meant to "go viral," Jonah Peretti shared an email prank among his friends — and saw it spread to millions. That be…
With $12,000 and a mascot named Snoo, two former college roommates designed a web site they hoped would become "the front page of the Internet." Today, despite …
During his first visit to Seattle in 1981, Howard Schultz walked into a little coffee bean shop called Starbucks and fell in love with it. A few years later, he…
In 1979, Robert Johnson was a lobbyist for the burgeoning cable industry. That's when he got an idea for a channel called Black Entertainment Television. He sta…
In 1978, Arthur Blank and his business partner Bernie Marcus were running a successful chain of hardware stores called Handy Dan – but then, they were unexpecte…
Even as a kid, Jeni Britton Bauer knew she was going to start a business one day. But she had no idea that her love for perfume would inspire her to start exper…
In 2013, Peter Rahal was obsessed with CrossFit, but noticed it didn't sell any snacks to align with its pro-paleo philosophy. So instead of joining his family'…
